The medium resides in the print matter that passes in and out of our homes every day. Printed paper product is fiber of commonality to all.
The power of branding in advertising is what makes us ordinary. Advertising's creative identification overwhelms us with junk mail and wrappers, which we toss into the trash every day with the urgency to discard. At that point, I pause and become the orchestrator of new expression with these vibrant colors and unwanted words of excess; it is somewhat an intervention to divine design.
There is more to be known from this mundane matter. It has a second chance to inspire, amuse, and, collectively with other junk mail and wrappers, to once again become beautiful and whole. I sit in a reverent space of deconstruction to fabricate and present to the viewer what I read between the lines.